No More Facebook Marketing? Not so Fast...

Social Media

You may have seen the Forrester Research report regarding Facebook marketing that’s making the rounds, or at least have read articles referencing...

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7 Steps to Create a Website Portfolio that Brings in the Sales

Strategy, Web design

You work hard for your clients, right? You’ve done great things for them, and you want to show that to prospective clients. Most importantly, you...

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How to Set Up a Simple A/B Test

Strategy

For many companies, your website is the lifeblood of your business. The website is an essential platform to communicate your business to the...

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How You Can Improve Your Website Without a Designer or Developer

Strategy

While web design and development becomes a larger part of everyday discussion in business and a more vital part of cross-functional work, there...

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3 Ways to Ask Better Questions in Market Research

Strategy

How often do you poll your current clients or customers on why they chose you? How good of a grasp do you have on what your ideal customers want?...

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Make mobile navigation your friend, not foe

Mobile Design

As the percentage web browsing done on mobile devices continues to skyrocket, we as designers have needed to rethink many layout issues in our...

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Why the New Olive Garden Logo is Objectively Bad

Branding

The Olive Garden’s new logo was last Monday and is still being slammed by many designers and laypeople out there. When I first saw it I had a...

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One Social Media Switch You Need to Make This Year

Social Media

Over the last few months I, along with many other marketers, have become convinced of the following in terms of brand marketing: Facebook is on the...

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How Not to Talk to Your Designer

Web design

I came up with this concept about a year ago, while managing projects for my previous employer. I was on a call with a client and our designer....

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5 Things Your Design Firm Should Do

Strategy, Web design

Your company needs a new website. You own or work for a growing business, and your site needs to look and act accordingly. It’s easy to see which...

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