What happens to all those anonymous visitors to your website that leave without doing anything? Well, nothing - unless you're doing remarketing.
How many potential clients are you missing out on because of your leaky marketing funnel? Hi I'm John Durso, President of Crosshatch Creative and this is Be Bold Be Smart, all about inbound marketing for consulting firms.
Today we're going to talk about how to use remarketing to capture some of the clients that visit your website and otherwise would have just drifted away.
What is Remarketing?
Remarketing is when you show ads to people who have visited your website, but it left without taking any action. It's important that you look at this in your marketing plan, because most of the traffic on your website does leave without taking an action. If you're not using remarketing, you're not benefiting from that traffic the way business should be. And I'm sure that you've seen this happen to you as you're browsing: when you visit a certain site and then you notice that their ads kind of follow you around on other sites of display ads, of social media. And yes I can be a little creepy and it can also be done well. So to get you started I'm going to go over how to remarket to three different types of visitors to your website.
How to Remarket to Blog Visitors
Number one is visitors to your blog. They've already been to your blog so you can assume that they're interested in the type of content that you're producing. So why not show them other popular posts. You can use Facebook to retarget them there and bring them back to your website to the content that they might like. And in addition to blog posts you can also add ebooks or other downloads to that mix that you're showing them, so then they can convert and become an actual email subscriber. They can be in your email marketing program as well.
How to Remarketing to Landing Page Visitors
Number two: Visitors to your landing pages. So when you're running promotions and ads or other ways to get people to click through to a landing page on which you want them to convert, to fill out a form. You know that they have clicked, but if they don't fill out the form, there's some something that went wrong there. But you know there's that interest. So those people that are interested are prime targets for remarketing. And you're going to get a much higher conversion rate on those people when you remarket to them, as opposed to letting them go and not capturing them at all.
How to Remarket to Services Pages Visitors
Number three are visitors to your services pages. These are very valuable because if they're reading your services, they're likely already considering reaching out. So if they don't, remarket to them with that offer: a free consultation or something similar that might get them to take that next step. And you'll get a higher conversion rate than that.
Now this is a little bit technical to get set up, so if you do need help be sure to reach out and let us know. And either way be sure to subscribe with us to get these videos every week with tips on how you can become better at marketing your business. Thank you. I'll see you next week!