No seriously, are you?

So you need a redesign, some additional functionality, or a brand new site, and you’re looking for an agency that is up to the challenge.  It is important to realize that the process of having your site created can be a challenge for you as well. As you are searching, take some time to make sure you will be ready when your design team is. Below are 7 key things to think about before engaging:

  • Why are you getting a new site or design? While it is true that a well-designed website is basically a necessity for almost any type of business, it is important to have a clearly defined goal for the site that fits into your overall business or organizational goals.  That could be as simple as making information about your company more accessible or as complicated as creating a custom web app for employees.
  • Who is your audience? When you consider the fact that your site isn’t actually for you, but for your audience, it becomes critical to define who that is early on and keep them in mind throughout the process.
  • What do you want your visitors to do on your site? Aside from being blown away by its sheer awesomeness, of course.  This is typically some sort of conversion – filling out a form, calling, signing up for a service, etc.
  • How will you get people to your site? “If you build it, they will come” definitely does not apply here. Be prepared to allocate a portion of your time and/or budget to marketing, online or otherwise.
  • How much time do you have? Designers aren’t the only ones doing work here – you need to make sure that you or someone in your organization will be able to provide feedback, information and material to the agency to make sure your project goes smoothly.
  • When do you need the project completed? Though you always want to have a timeline to stick to, rushing a project can lead to oversights, shoddy work, and frustration.
  • How will you be creating copy? Unless you are hiring a copywriter, if you want a 10 page site, you better be prepared to write 10 pages of content. It’s even more daunting than it sounds, and if you don’t have the time, skill, and desire, a copywriter might be a worthwhile investment.

At Crosshatch Creative, we advise you on all of the above before getting started, but it does help if you come ready. When you can communicate your goals clearly, that allows us to spend less time asking questions and more time creating, which is better for everybody.